NOOOOXford street.jpg

Toxic Streets

I took part in an open-brief from Glimpse - the creative collective for good. The task was to highlight the reality of air pollution and empower people to take action.

I came up with the idea of renaming the street-signs of polluted streets with the chemical symbol of pollutants present in the air, such as NO2 (Nitrogen Dioxides), CO2 (Carbon Dioxide) and NOX (Nitrogen Oxides). And Oxford Street became NOXford Street.