Early design explorations
Murray was actually part of the campaign until he withdrew at the last minute.
We launched a brand partnership between Jaguar and Wimbledon. We teamed up with the animation studio Golden Wolf to bring our campaign to life.
Our idea focused on player psychology, on the way mindset can set you apart. It reminded everyone that in our quest for greatness, we have wrongly been told practice makes perfect. Having the right mindset – the right edge – makes the difference between good and great.
Johanna Konta 20s
Kyle Edmund 20s