![Cam-GIF1.gif](https://images.squarespace-cdn.com/content/v1/5cfd184a83a7c600017a6e5d/1695807257796-7BBXC8JZ4W7QLADTV2IO/Cam-GIF1.gif)
Peugeot - Drawn by Attraction
Drawn by Attraction is the launch film of Peugeot’s 2023 ‘Power of Attraction’ platform. It’s also the brand’s best-performing film and its new benchmark in terms of effectiveness.
Director: Mark Jenkinson
DOP: Ottar Gudnason
![](https://images.squarespace-cdn.com/content/v1/5cfd184a83a7c600017a6e5d/ae723ee2-6715-483f-90b0-1bb8b1983f26/Cam+CU+thumbnail.png)
Get a closer look at Cam’s six-month-long transformative journey.
From early sketches to his final weathered look, brought to life by The Mill.
![](https://images.squarespace-cdn.com/content/v1/5cfd184a83a7c600017a6e5d/23e73366-954e-4966-ae6e-8cb854f67834/Cam+Sketch.png)