Snickers - You're Not You When You're Hungry

Whilst freelancing at AMV BBDO, we were tasked to execute the “You’re not you when you’re hungry” campaign. The brief ultimately got axed; this was our response to it.

You book the wrong holiday when you’re hungry.

Did you know that there is a London in Canada, a Paris in Texas or even a Hollywood in Ireland?

Apparently, 7% of holidaymakers make a mistake when booking a holiday online.
Our campaign would focus on those unlucky tourists who booked holidays to the ‘wrong’ London, Paris or Hollywood.
And eventually, we’d send them on the holiday they had planned, with a Snickers obviously.